A FEW WORDS FROM OUR CEO

To our community, 
 
We hope you’re staying safe and healthy. Like many companies around the world, the current situation has affected our employees and customers, supply chains and retail operations. Nonetheless, our teams have continued working together to make quick decisions and find creative solutions to the new challenges we are all facing. We remain committed to working safely and sensibly to offer you a range of products that deliver on our founding principles of timeless design, outstanding quality, and sustainable production. 
 
Fortunately, the values on which we have built our brand over the past 27 years remain as applicable today as they always have been. As a result, we are able to mix and match Filippa K pieces from multiple seasons to create a cohesive collection, just as our customers do at home each day. Alongside the curated array of new pieces and familiar favourites in our upcoming season, we’ve put a greater focus on our Core Collection of wardrobe staples that are always available to you. The number of times a customer wears a Filippa K garment is ten times greater than the market average, and this dedication to longevity will always remain at the centre of what we do.  
 
Now more than ever, we appreciate that many people may have to put extra thought into when and where they choose to spend their money. We hope you will still feel confident investing not just in our brand, but in your wardrobe as well. We believe that by continuing to stay true to the values which have guided us this far, we can not only weather this storm, but offer clear direction and leadership in an industry which must embrace mindful consumption in order to help prevent even greater global crises in the future.
 
It is a journey on which we are always grateful to have you by our side. 

Kristofer Tonström 
CEO, Filippa K