We’re skipping Black Friday this year, and here’s why.
Fashion is already one of the highest polluting industries in the world, and Black Friday only adds to this by encouraging people to buy more things they don’t need. The best way to break this pattern is to be thoughtful about what you buy – investing in pieces you know will last.
Our mission as a brand is mindful consumption: designing clothes with timeless style and quality that you can wear and love for longer. When the industry goes fast this Black Friday, we’re choosing to go slow. We hope you join us.
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