Inspiration with Hanna MW & Jimmy Loutfi

In Conversation with Hanna MW & Jimmy Loutfi

As a stylist, where do you find inspiration beyond fashion?

Since I’m constantly in creative environments and working on different projects, I find a lot of inspiration in the places I spend time in, whether I’m at the office or travelling for a production. No

two days are the same, and that really fuels my creativity. I also find a lot of inspiration by looking back in time, revisiting old references that I always come back to.

How would you describe your personal style, and what are the key pieces you always come back to?

Classic, but always with a twist. I definitely have a style that makes people say, “That’s so Hanna,” but what exactly is that? I don’t really know! What I do know is

that I never follow a trend just because it’s new. I’m more drawn to pieces from older collections.

I love mixing vintage and new, often adding a touch of colour to make a look feel more like me. I value good materials and pieces with a story over trends. That’s why I always come back to a pair

of vintage Levi’s, a knit and a pair of really good heels. Then it’s always nice to add a bag and accessories with a bit more character!

You’ve spent a lot of time in Paris during Fashion Week. What is it about the city that keeps drawing you back?

Above all, it feels like a second home. I have my favourite places, and I never feel like a lost tourist there. It feels familiar and comfortable. I’ve spent so many weeks there throughout my career, and I’ll always carry those memories with me.

During Fashion Week, the city has a very special energy, with all the traffic, the crowds and everyone rushing from one place to another. I do love the quieter moments in between, grabbing a

coffee and sitting in the Jardin des Tuileries, taking in the surroundings and watching people go by. I always try to make time for that.

What’s your favourite way to spend an evening together?

For us, quality time doesn’t need to be a big occasion. We enjoy simple things, like spending an evening together at home, cooking and watching a good old movie on the sofa after work.

What does the festive season look like for the two of you? Any traditions you particularly look forward to?

We both really love Christmas! We get to spend more time with our families, which means a lot to us as we no longer live nearby. It doesn’t really matter which holiday it is, but those occasions are usually when we make time to go home.

When dressing up for a special occasion, what makes an outfit feel right to you? Are there certain pieces or details you naturally gravitate towards?

Hanna: I love dressing up for special occasions, and I like to go all in. I love wearing festive looks

throughout November and December. The silk blazer and trousers I wore for the shoot are a

typical example of something I’d go for.



Jimmy: I like to stick to the same silhouette, whatever the occasion. I’m particularly drawn to

velvet suits, like the one from FILIPPA K that I wore in Paris.