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COTTON

Cotton is a natural fibre that’s kind to the skin, comfortable to wear, and that has moisture-absorbing properties. It is durable, breathable, and easy to care for. We use it throughout our collections, most commonly in wardrobe basics like denim and t-shirts.

Cotton seeds are typically planted in the spring. Once harvested, the plant is taken to a cotton gin where the fibre is separated and packaged for shipment. We use three types of cotton in our garments, depending on availability and what is best for the design.

Materials marked with the * icon are classed as a more sustainable fibre based on our Fibre Tool.

 

ORGANIC COTTON*

Organic cotton is grown without the use of chemicals, pesticides, synthetic fertilizers, or GMO crops. Less than 1% of the cotton grown in the world is organic – we use this fibre in our cotton pieces as often as we can, helping to set a better standard for the industry. It works particularly well in jersey pieces like t-shirts, and in woven shirting.

 

PIMA COTTON

Pima cotton is cotton that has a very long fibre length. This makes it smoother, wrinkle- and pilling-resistant, and very luxurious. Due to its long fibre length, it is in very limited supply globally. Traditionally, other types of extra-long staple fibre cotton include Sea Island cotton and Egyptian cotton, but these terms can be used for marketing purposes and the actual cotton plant might not be as luxurious as implied. Its softness makes it perfect for jersey tees.

 

RECYCLED COTTON*

Recycled cotton enables waste to be reused. Cotton can be recycled from post-consumer garments or from pre-consumer industrial waste from yarn, fabric, or garment production. The cotton waste is sorted by colour and then shredded and blended mechanically into new fibres. The cotton fibres become shorter and weaker after recycling, so recycled cotton is often blended with a non-recycled fibre for strength. Because the recycled cotton is not dyed, the amount of energy, water, and dye used in the production is typically reduced compared to regular cotton. We like to use recycled cotton in more durable pieces like denim and outerwear.

 

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    Available 9-17 CET, Monday-Friday. Our representatives are English and Swedish speaking.

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