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Privacy Policy


Date of Last Revision: [07/09/2017]

This privacy policy (the “Privacy Policy”) describes how Filippa K (“Filippa K” or “we” or “us”) collects, uses, and shares personal information gathered via our website,, any related or successor sites, and any related mobile versions of these sites (collectively, the “Website”). We refer to our Website visitors as users (“Users”). Please read our Terms of Service. By visiting the Website, you accept and consent to the practices described in the Privacy Policy. 

1. What types of information does Filippa K collect?

Personally Identifiable Information. We obtain certain information when you provide it to us: for example, if you contact us using the form on our Website, you may provide certain information, including your name and email address. If you purchase items using the Website, you may provide us with information that includes your name, email address, phone number, shipping address and payment information. Some of that information can be used by Filippa K to identify or contact you directly and is sometimes referred to as personally identifiable information. You may also choose to provide certain personally identifiable information to us, including your name, email address, phone number, gender, and your place of residence when you sign up for an account on the Website or for our newsletter.

Non-Personally Identifiable Information. Filippa K also gathers non-personally identifiable information from Users. Non-personally identifiable information is information that usually cannot by itself be used to identify a particular person or entity, and may include: the Internet Protocol (IP) address, unique device identifiers, anonymous IDs for advertising, operating system, mobile network information, browser type, existing applications, browsing activity and non-precise device location information (e.g., city or region). 

2. How does Filippa K Use information?

We may use the personally identifiable information that you provide to respond to your contact inquiries; process your orders; provide you with services you have requested and/or customer support; register you for membership; communicate with you about news, events, opportunities, products, or services that may be of interest to you; allow you to take part in competitions, campaigns, promotions or surveys; and provide, develop, improve, and personalize the Website.

Filippa K analyzes personally and non-personally identifying information to help us determine how Users access parts of the Website and who our Users are. By recognizing patterns and trends in usage, Filippa K is able to better design the Website to improve Users’ experiences, both in terms of content and ease of use. 

3. How does Filippa K share information? 

Filippa K will only share your personally identifiable information as described in this Privacy Policy or with your permission.  We may share your personally identifiable information with our partners and affiliates as necessary to contact you or provide you with requested services.  We do not sell your personally identifiable information to third parties.

We may share non-personally identifiable information with third parties, including but not limited to advisors, advertisers, analytics providers, and investors, for the purpose of conducting our business. Filippa K uses Google Analytics to track aggregated visitor data, which does not include any personal information.  We reserve the right to disclose to third parties non-personally identifiable information collected for any lawful purpose.

Filippa K may disclose your information to third parties when obligated or permitted to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual unlawful activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.

Finally, Filippa K may transfer information, including any personally identifiable information, to a successor entity (or potential buyer) in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. 

4. Security

We use reasonable measures to protect information from loss, theft, alteration, or misuse. However, please be advised that even the best security measures cannot fully eliminate all risks. We cannot guarantee that only authorized persons will view your information. We are not responsible for third party circumvention of any privacy settings or security measures.

5. Children

We do not knowingly collect or store personally identifiable information from anyone under the age of 13 unless or except as permitted by law. If we are made aware that we have received personally identifiable information from someone under 13, Filippa K will use reasonable efforts to remove that information from our records. 

6.  Cookies and do not track

Filippa K may allow third-party service providers to use cookies, tracking pixels, and other technologies to collect information and to track browsing activity over time and across third party websites. The providers of these services may use your IP address or an anonymous identifier as well as certain information from your browser, together with other non-personal information about your visits to our Website and other sites, in order to provide analytical information for our Website and other sites. Like many other websites, we use Google Analytics. Traffic and usage data collected by Google (obtained through the use of Google cookies on the Sites) is subject to Google’s privacy policy. Per the applicable Google Analytics service terms, Google does not collect personally identifiable information in connection with those services. Note that Google offers a Google Analytics browser add-on (designed to be compatible only with certain browsers) to provide website visitors the ability to prevent their data from being collected and used by Google Analytics. That add-on may be obtained here:; and other privacy controls are available here: 

We do not control the third party technologies whose services we use to improve the Sites, and their use is governed by the privacy policies of third parties using such technologies. For more information about third party advertising networks and similar entities that use these technologies, see, and to opt-out of such ad networks’ and services’ advertising practices, go to Once you click the link, you may choose to opt-out of such advertising from all participating advertising companies or only advertising provided by specific advertising companies.

Other than as described herein, Filippa K does not track your activity over time and across different websites or online services except as among the related sites that constitute Filippa K’s Website and as otherwise described herein, and we do not currently respond to browsers’ Do Not Track signals with respect to the Website. We do not permit our third-party service providers to collect information from the Website for other sites or for their own purposes other than as described in the preceding paragraph.

7. Links to other sites

The Website contains links to other sites belonging to third parties. These websites are not covered by this Privacy Policy and We are not responsible for the privacy practices within any of these other websites. You should be aware of this when you leave the Website and We encourage you to read the privacy statements of other websites. 

8. Privacy policy changes 

Filippa K may, in its sole discretion, change this Privacy Policy from time to time. Any and all changes to Filippa K’s Privacy Policy will be reflected here and the date new versions are posted will be stated at the top of this Privacy Policy. Non-material changes and clarifications will take effect immediately, and material changes will take effect within 30 days of their posting on the Website. The date of the most recent revisions will also appear on this page. If you do not agree with this Privacy Policy, please do not use or access the Website, and if you do not agree to any changes we make in the future, you must end your use of the Website.

Where language on the Website contradicts that found in this Privacy Policy, this Privacy Policy shall prevail.

9. Data transfer

Please be advised that Filippa K may transfer personal information it collects outside your country of domicile to jurisdictions where data protection and privacy laws may be less stringent than the laws of your country. BY USING OUR WEBSITE, YOU CONSENT TO THE TRANSFER AND USE OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY. 

10. California Privacy Rights

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information to third parties for the third parties’ direct marketing purposes. To make such a request, please send an email to or write us:

Filippa K AB
Söder Mälarstrand 65, 9tr
118 25 Stockholm


If you have any questions regarding our Privacy Policy, please contact us at:

Filippa K AB
Söder Mälarstrand 65, 9tr
118 25 Stockholm

Phone: +46 8 615 70 00

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Available 9-17 CET, Monday-Friday. Our representatives are English and Swedish speaking.

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Customer Care

Available 9-17 CET, Monday-Friday. Our representatives are English and Swedish speaking.


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