The Story About Us Where we come from & where we are going

Built on a backbone of entrepreneurial strength focused on style,
simplicity and quality Filippa K rose from the kitchen table of its founder
Filippa Knutsson to a pioneering brand in defining Scandinavian fashion.
Today Filippa K is still a personal affair – early on defined as being
‘designed for ourselves and those around us’.

Designed for ourselves and those around us

Dedicated to a carefully curated wardrobe of now, a modern interpretation of the life and
challenges of women and men today Filippa K has over the last few years created a clean slate
for itself, building the company structure of a curious and conscious brand that recognises
innovative sustainability as its guide to growth.

With a holistic approach to business Filippa K is grounded in the energy of combining classic
craftsmanship with modern knowledge. In the design, it can often be seen in the juxtaposition of
tailoring and modern sportswear, each piece draped by designers in collaboration with seamstresses
and pattern cutters. Textile developers research the future of fashion while sales and marketing explore
ideas of leasing the collections in store and collecting the garments customers no longer desire to put
them to renewal use rather than in landfills.

The offer consists of a womenswear line, a menswear line, shoes and accessories and in addition,
the Soft Sport collection. Soft Sport was created with a need for refined activewear in mind.
It's a collection of luxe, functional and feminine garments for low intense training and travelling
that completes the Filippa K offer.


  • Filippa K was founded in 1993 and is today a leading Scandinavian fashion brand. The head office is situated in Stockholm, Sweden.
  • It is present in 30 markets through its own e-commerce, 50 brand stores and some 600 premium retailers.
  • Filippa K has 350 passionate employees, 80% whom are female, 20% whom are male.
  • Four collections are released annually, and the offer consist of a womenswear line, a menswear line and the Soft Sport collection.