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Simply Slip Into:
Dress Less Complicated

Whether your mornings are calm and quiet, or signified by chaos and whim – our belief is that simplicity is the purest form of luxury. Simplicity in the form of a set of garments that you simply slip into, that looks and feels good no matter where the day takes you. DJ and producer Elliot Gillström, co-founder of the record label Lyssna Records, and his girlfriend Nike Felldin talk about morning matters, how to reduce the stress of getting dressed, and make time in the morning for what matters more.
SET FOR SIMPLICITY
A capsule wardrobe of clean garments – easy to mix and match, and to dress up or down, depending on occasion – quietly answers to the question of what to wear. The secret to make minimalism look and feel great lies in detail, fit and quality – and in personal preferences. Build an individual wardrobe foundation, of simple sweaters and knits, classic jeans, relaxed suiting and soft basics.

WARDROBE FUNDAMENTALS

My workweek uniform:
Jeans and a T-shirt. As simple as that.
The key to feel good in what you wear?
Comfortable, clean clothes that I feel relaxed in.
My five must-have wardrobe pieces:
Jeans, a t-shirt, a hoodie, a long-sleeved shirt and comfortable underwear.

WARDROBE FUNDAMENTALS

THE KNIT
A knitted sweater with the right fit and feel easily saves the day. Simply slip it over a soft tee – or layer under a wool coat when the season acquires – and team with jeans or tailored trousers. Build your own sweater set from textured round-necks, sleek Merino wool and super light cashmere.

WARDROBE FUNDAMENTALS

What makes your morning good?
Breakfast. Period.
What is your most precious routine for an easy life?
Don’t take everything deadly serious.
What is simplicity?
Being positive.
What is love?
Having people you care about around you.

WARDROBE FUNDAMENTALS

SHOP THE STORY

  1. Soft Lycra Tee White
  2. Evan Corduroy Pants Navy
  3. Terry Cropped Linen Slacks Sand Paper
  4. Honeycomb Knit Sweater Sand Paper
Set Descending Direction