AMSTERDAM FLAGSHIP
AMSTERDAM FLAGSHIP
Filippa K’s redesigned Amsterdam store represents the house’s ongoing transformation, as former Creative Director Liisa Kessler explored dualities within a single retail space. Elements of refinement are balanced with rawness, while vintage accents are complemented by a series of commissioned works that draw on a constellation of collaborators, from artists to designers and artisans. Designed in collaboration with architecture firm Profan, the space serves as a continuation from last year’s reworking of the Filippa K flagship in Helsinki, which introduced a new conceptual approach to store design for the house.
Filippa K
PC Hooftstraat 125
Amsterdam
Netherlands
Fundamental to the new Filippa K space is its icy blue hue, evoking the misty Nordic landscapes that inspired Kessler’s first image campaign for the house, which explored the tradition of ice bathing in northern Sweden. Elevated but approachable, the signature colour appears on its clay-based flooring and is created through a pigment dye process.
Rougier shell lamp
Elements of nature inform the design choices as clothing rails rendered in chrome feature subtle distortions in their form, as if they were reflections in a pool of water. This theme is continued through shelving and tables complete with mirrored tops. The store also features shelves and a stool made by Malte van der Meyden, a Düsseldorf-based designer whose works utilise wax plates that are deliberately broken to create shard-like compositions, before they are realised in their final wooden form.
Core Shelf by Malte van der Meyden
Melting Ice Trays by Ray Atelier
Glass Vase by Malin Pierre
The idea of textural contrast appears throughout the store. At the rear of the ground floor, hung prominently within the changing room space, is a series of tapestries made from leftover yarns from past Filippa K collections. Created by Micael de Leeuw – a Swedish artist whose first medium was painting – the pieces retain a painterly feel, with the varying length of yarns adding an imperfect yet richly tactile quality. When juxtaposed with changing room mirrors, these tapestries are designed to offer a sense of departure; a world secreted within another.
The making of Micael de Leeuw’s tapestries from leftover Filippa K yarns for the Amsterdam flagship store.
The space has also been designed with sustainability in mind. In addition to the artworks created from reused yarns, the house’s choice of collaborators – mostly situated in Germany, close to the Dutch border – was a conscious effort to reduce the impact of transportation. The store also conforms to 2030 Paris Climate Agreement targets: it is powered entirely by electricity rather than gas and features a heat recovery unit to reduce carbon emissions. Additionally, the soft lighting throughout comes in the form of a low energy LED solution.
Vintage 1970s sculptural chair designed in the Netherlands
Filippa K’s redesigned Amsterdam store represents the house’s ongoing transformation, as former Creative Director Liisa Kessler explored dualities within a single retail space. Elements of refinement are balanced with rawness, while vintage accents are complemented by a series of commissioned works that draw on a constellation of collaborators, from artists to designers and artisans.
Designed in collaboration with architecture firm Profan, the space serves as a continuation from last year’s reworking of the Filippa K flagship in Helsinki, which introduced a new conceptual approach to store design for the house.
Filippa K
PC Hooftstraat 125
Amsterdam
Netherlands
Rougier shell lamp
Fundamental to the new Filippa K space is its icy blue hue, evoking the misty Nordic landscapes that inspired Kessler’s first image campaign for the house, which explored the tradition of ice bathing in northern Sweden. Elevated but approachable, the signature colour appears on its clay-based flooring and is created through a pigment dye process.
Core Shelf by Malte van der Meyden
Melting Ice Trays by Ray Atelier
Elements of nature inform the design choices as clothing rails rendered in chrome feature subtle distortions in their form, as if they were reflections in a pool of water. This theme is continued through shelving and tables complete with mirrored tops. The store also features shelves and a stool made by Malte van der Meyden, a Düsseldorf-based designer whose works utilise wax plates that are deliberately broken to create shard-like compositions, before they are realised in their final wooden form.
Glass Vase by Malin Pierre
The idea of textural contrast appears throughout the store. At the rear of the ground floor, hung prominently within the changing room space, is a series of tapestries made from leftover yarns from past Filippa K collections. Created by Micael de Leeuw – a Swedish artist whose first medium was painting – the pieces retain a painterly feel, with the varying length of yarns adding an imperfect yet richly tactile quality. When juxtaposed with changing room mirrors, these tapestries are designed to offer a sense of departure; a world secreted within another.
The making of Micael de Leeuw’s tapestries from leftover Filippa K yarns for the Amsterdam flagship store.
Core Shelf by Malte van der Meyden
The space has also been designed with sustainability in mind. In addition to the artworks created from reused yarns, the house’s choice of collaborators – mostly situated in Germany, close to the Dutch border – was a conscious effort to reduce the impact of transportation. The store also conforms to 2030 Paris Climate Agreement targets: it is powered entirely by electricity rather than gas and features a heat recovery unit to reduce carbon emissions. Additionally, the soft lighting throughout comes in the form of a low energy LED solution.
Vintage 1970s sculptural chair designed in the Netherlands