Café George-Leidsegracht 84, Amsterdam
A few of us have been to Amsterdam not too long ago and found our way to the beautiful Café George. So if you find yourself strolling around in Amsterdam in search for a place to sit down, please go to Café George! You get a feeling of stepping into a world, where you can feel at ease with a cup of coffee or just something to eat. It is a perfect mix between french bistro and casual chiqueness.
PRESS Filippa K is please to announce the opening of its fourth concept store in The Netherlands on Plaats 17 in The Hague. Located in the city square the store will be the 41st Filippa K store to open worldwide.
The store is designed by long-time architectural partner Aaro Arkitekter and located in a traditionally Dutch stone house with gable towards the city square. The architectural idea is based around material contrast and modern room interiors. A narrow entrance room completely covered in thin bamboo leads in to a light more complex and abstract world where the Scandinavian simplicity of the brand is fully displayed.
The men’s and women’s departments placed on each side of the store, stretch into the 190 square-meter store where a coffee bar has been placed centrally.
”We are pleased to further deepen our collaboration with our Dutch partners by opening this store in the Hague. We strongly believe in this type of collaboration as a way of expanding and will continue to grow this way” – says Patrik Kihlborg, CEO.
The store will carry a full range of the women’s and men’s collection as well as the shoe, bag and accessory line from Filippa K, a brand known for its coherent design philosophy of style, simplicity and quality.
The store is set to open in September with an exclusive opening event on Saturday, 27th of September 2008.
PRESS Swedish fashion label Filippa K continues its Dutch expansion by opening a uniquely designed concept store in Rotterdam. The Netherlands has become the company’s largest market outside Scandinavia and more Dutch stores are planned for the future.
Following two successful Filippa K concept stores in Amsterdam, Filippa K continues to expand in the Netherlands with a new concept store on the up and coming van Olden-barneveltstraat street in Rotterdam. This new store will carry a wide selection of men’s, women’s and accessories from Filippa K – known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion.
Designed by longtime Filippa K collaborator Aaro Arkitekter, the 130 m2 store is all about light and space – with clean horizontal lines and playful contrasts between depth and surfaces. There is a sophisticated, minimalist elegance to the space, juxtaposed with decorative de- tails and natural materials to create a peaceful ambience of style, simplicity and quality. The subdued white walls, clean Cyrian surfaces and white Carrera marble floors has been carefully combined with sensual elements like natural sisel hemp and soft grey wool.
The Netherlands has become Filippa K’s largest market outside of Scandinavia and the company plans to further continue its expansion in the Netherlands. In addition to the concept stores in Rotterdam and Amsterdam, the company is already looking at the Hague. Filippa K is also represented by some 76 selected retailers throughout the Netherlands.
“Holland is one of our most important markets outside of Scandinavia and a key priority in terms of growth. The store in Rotterdam is a natural follow up on our success in Amsterdam. The store itself clearly reflects the Filippa K design principles of timeless simplicity with contemporary edge,” says Jan Carl Adelswärd, CEO.
The new store is opened to the public on van Oldenbarneveldstraat 95 and tonight there will be an exclusive opening event for specially selected guests from the Rotterdam fashion, media, music and art scene.
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The Filippa K philosophy is based on the concepts Style, Simplicity and Quality. We apply these values to every detail of everything we do; the look and feel of our fashion, the design and ambience of our stores, the direction of our shows, the artistic photographs of our ads and the way in which we meet our customers.