The Hague
continued expansion in The Netherlands
PRESS Filippa K is please to announce the opening of its fourth concept store in The Netherlands on Plaats 17 in The Hague. Located in the city square the store will be the 41st Filippa K store to open worldwide.
The store is designed by long-time architectural partner Aaro Arkitekter and located in a traditionally Dutch stone house with gable towards the city square. The architectural idea is based around material contrast and modern room interiors. A narrow entrance room completely covered in thin bamboo leads in to a light more complex and abstract world where the Scandinavian simplicity of the brand is fully displayed.
The men’s and women’s departments placed on each side of the store, stretch into the 190 square-meter store where a coffee bar has been placed centrally.
”We are pleased to further deepen our collaboration with our Dutch partners by opening this store in the Hague. We strongly believe in this type of collaboration as a way of expanding and will continue to grow this way” – says Patrik Kihlborg, CEO.
The store will carry a full range of the women’s and men’s collection as well as the shoe, bag and accessory line from Filippa K, a brand known for its coherent design philosophy of style, simplicity and quality.
The store is set to open in September with an exclusive opening event on Saturday, 27th of September 2008.