second hand store
Moa Dahlin, Filippa K Second Hand
On a busy street in the middle of Stockholm Filippa K opened a unique second hand store last year. There, in the light and airy turn-of-the-century space everyday customers can find Filippa K from past seasons and even sell their own old FIlippa K clothes if they choose to. Here’s a short conversation we had with Ms Moa Dahlin, store manager.
Name:
Moa Dahlin
Occupation:
Store manager at the Filippa K Second hand store
What does the coming year hold for you?
I’m gonna try and make the Filippa K Second hand store as good as it can possibly be.
Who are your style icons?
I don’t really have any. I actually think my boss dresses very nice.
How is your relationship to Filippa K?
I wore it a lot when I was younger but then I had a period when I used to only wear second hand from the 60’s and 70´s. But now Filippa K’s back in my life again and I love it!
Now you and Filippa K have a secondhand store, what was your vision when you initially starting thinking about opening the store?
I think it’s a great initiative from Filippa K to open this store, it’s a good way of making the most of the products you make and I wouldn’t be surprised if other brands will follow in our footsteps.
How does it work when you want to submit clothes to the store?
You bring your clothes to the store, we pick out the stuff we think we can sell and then we give you a price that you’ll get if we do. We keep the clothes for a month, so they have to be in season when you hand them in.
Are there any particular items you remember from earlier days, that you would like to have in the store?
I especially like Filippa K’s coats and jackets, since they’re so timeless. I don’t think I’ve ever turned one down.
Do you think fashion can make a difference in the environment discussion?
I think that people are becoming more aware of where clothes come from and that second hand-shopping is a good way to use what we already have instead of constantly making more.
Filippa K Secondhand
Hornsgatan 77, Stockholm
+46 8 668 15 30
Limited Edition for Nordiska kompaniet
Filippa K – Chess for NK Limited Edition
Filippa K and eight other Swedish designers have cooperated together with the Swedish department store NK to create limited and unique items. Filippa K has designed a chess game and it will come in a specially designed packaging. It is made up of unique vintage pieces and has been produced in a limited edition of two.
new flagship store in Stockholm
PRESS Filippa K introduces an entirely new store concept in Stockholm – in the very same location of its first store 10 years ago. This the most ambitious Filippa K store concept to date and will set the trend for its other stores across Europe.
The new store concept is a carefully staged full fashion experience, with various themes, rooms, products and compelling special details. Designed by AARO Arktiekter, the 400 m2 space plays with contrasting floor designs, materials and lighting to create a unique and transforming ambience that is at once intensely expressive and peacefully inspiring.
Among the many flexible design solutions are glowing tables and colour-shifting light walls, as well as specially designed concept rooms for basics, fashion and festive clothes, as well as shoes and accessories. Each theme room has its own marquee style, such as gold mosaic in the women’s party attire room and sensual woods in the special room for shoes, bags and accessories, giving it a slightly softer ambience in contrast to the classically sober black and white Corian and plexiglass of the men’s department.
In addition to the entire Filippa K collection of clothes, shoes and assecories, the store will also offer a specially selected range of inspirational books, interior design items, watches, gadgets and other handpicked products that fit the various themes. The espresso machine and the DJ turntables are other defining details that add another dimension to a shopping experience far beyond the ordinary.
”This is a truly new kind of store. A unique customer experience that breathes Filippa K to the very last detail. We start out in Stockholm, but this sets the ambition also for our international stores.” says Anders Wiberg, Managing Director.
Tonight’s spectacular opening party comes exactly 10 years after Filippa K opened its first store in the very same location on trendy Grev Turegatan in Stockholm.
”Filippa K has travelled the world, but our heart and soul remain in Sweden. It’s a true joy to introduce our newest and most sophisticated store concept right here where it all began.” says Filippa Knutsson, Creative Director.
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