new concept store
PRESS Swedish fashion label Filippa K continues its Dutch expansion by opening a uniquely designed concept store in Rotterdam. The Netherlands has become the company’s largest market outside Scandinavia and more Dutch stores are planned for the future.
Following two successful Filippa K concept stores in Amsterdam, Filippa K continues to expand in the Netherlands with a new concept store on the up and coming van Olden-barneveltstraat street in Rotterdam. This new store will carry a wide selection of men’s, women’s and accessories from Filippa K - known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion.
Designed by longtime Filippa K collaborator Aaro Arkitekter, the 130 m2 store is all about light and space - with clean horizontal lines and playful contrasts between depth and surfaces. There is a sophisticated, minimalist elegance to the space, juxtaposed with decorative de- tails and natural materials to create a peaceful ambience of style, simplicity and quality. The subdued white walls, clean Cyrian surfaces and white Carrera marble floors has been carefully combined with sensual elements like natural sisel hemp and soft grey wool.
The Netherlands has become Filippa K’s largest market outside of Scandinavia and the company plans to further continue its expansion in the Netherlands. In addition to the concept stores in Rotterdam and Amsterdam, the company is already looking at the Hague. Filippa K is also represented by some 76 selected retailers throughout the Netherlands.
“Holland is one of our most important markets outside of Scandinavia and a key priority in terms of growth. The store in Rotterdam is a natural follow up on our success in Amsterdam. The store itself clearly reflects the Filippa K design principles of timeless simplicity with contemporary edge,” says Jan Carl Adelswärd, CEO.
The new store is opened to the public on van Oldenbarneveldstraat 95 and tonight there will be an exclusive opening event for specially selected guests from the Rotterdam fashion, media, music and art scene.
2007-11-15
third concept store in Belgium
PRESS Filippa K is launching a unique concept store in Brussels, its third store in Belgium. The new store will offer the full range of Filippa K women’s and men’s fashion, shoes and accessories. With more stores planned for the future, Filippa K continues its expansion in Belgium and Europe.
Following two successful Filippa K concept stores in Antwerp, Filippa K now opens a unique new concept store on Rue Antoine Dansaertstraat 40-42, one of Brussels’ most happening streets. The new store will carry the entire product range from Filippa K - known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion. “We’re thrilled to open this new concept store in such a perfect location in Brussels.
“Belgium is one of the most exciting fashion scenes in Europe and one of our fastest growing markets. We see great opportunities for Filippa K in Belgium and will continue to invest here, probably opening yet another two or three stores in the near future.” says Jan Carl Adelswärd, CEO.
Carefully designed by Aaro Arkitekter, the unusual architecture of the 250 m2 store compellingly reflects the marquee Filippa K design principles of ”timeless simplicity with contemporary edge”. There is a playful urban roughness to the space that has been juxtaposed with clean, calm interiors to create a unique atmosphere of style, simplicity and quality.
The store’s unique outline is a 40 meters long sequence of rooms with varying shapes and light designs. From the entrance on the street, the store runs like a river across two backyards all the way to another building across the yard. Inside, there is a tranquil ambience of minimalistic elegance with generous skylights, subdued white walls and natural materials.
The new store will have an exclusive grand opening tonight for some 300 specially selected guests from the Brussels fashion, media, music and art scene.
2007-09-20
presented at unique water reservoir
PRESS Last night, Filippa K presented its spring/summer 2008 show under the massive columns of the monumental Ugglevik Reservoir in Stockholm. This unique neoclassical concrete structure offered an effective setting for a playfully colourful new collection rich in contrast, inspired by the American Fifties, contemporary action sports and artist Mark Rothko.
The show’s magnificent location is one of Stockholm’s best kept secrets: Paul Hedkvist’s gigantic neoclassical water reservoir high up on a forested hill in the Royal Djurgården park – a monumental Parthenon-inspired concrete structure from 1935, which enormous water tank stands 20 meters above ground on 64 massive concrete columns.
Bordered by a 94 meters long u-shaped catwalk, the audience was sitting under the reservoir on an elevated platform in the middle of the enormous 2600 m2 outdoor room. Against a 230 m2 white fabric backdrop, 30 Robert Rydberg-styled models showcased the collection to over 500 exclusive guests, including several key members of the international fashion press, who had flown to Stockholm for the occasion.
“This collection is a lot about contrasts. Sporty, military elements meet the airy, the classical, the elegant. So what better setting for this show than something as full of contrasts as a giant neoclassical concrete reservoir in the middle of Stockholm?” says Filippa Knutsson, Creative Director.
The upcoming Filippa K Woman collection is full of playful contrasts between sporty functionalism and classical elegance in both materials and cuts, with details from the world of sports parachuting as well as bold colour effects inspired by the paintings of Mark Rothko.
The Filippa K Man collection is casually masculine with strong influences from the rockabilly, biker and army aesthetics of the American fifties.
2007-06-28
store opening
PRESS Filippa K steps up the pace of its German expansion by opening a 380 m2 concept store on Breite Straße in Düsseldorf. Germany has become the company’s most important growth market and Düsseldorf is the fourth German store in less than a year, with a planned total of 12 German stores over the next four years.
The 380 m2 Filippa K store on Breite Straße will be the largest in Germany, carrying for the first time the entire range of Filippa K concepts: men’s and women’s fashion collections, shoes, bags, accessories, as well as Filippa K Ease, the special line for comfortly elegant leisure, yoga and recreation.
”This is the first store in Germany to offer our entire range of design and fashion. Düsseldorf is a key fashion city in Germany and I’m excited to see people’s response to what is really the full Filippa K experience.” says Filippa Knutsson, Creative Director.
Germany has become Filippa K’s most important growth market. In addition to Düsseldorf, Filippa K has opened three major concept stores in Munich and Berlin since 2006, with eight more stores planned over the next four years. Filippa K is also represented by some 100 selected retailers throughout Germany, such as Feldenkirchen in Hamburg, Fashion Clinic in Düsseldorf and Stierblut in Munich.
“Long term we see Germany as Filippa K’s largest and most important market – and Düsseldorf is simply a must if you’re serious about making it in Germany. Within four years, we plan to have at least 12 Filippa K stores in Germany and are already looking at Hamburg, Cologne, Bonn and Dortmund”, says Anders Wiberg, Managing Director.
Designed by AARO Arkitekter, the Düsseldorf flagship store not only carries the entire range of Filippa K lines, its very architecture embodies the distinct Filippa K design style of combining minimal urban elegance with contemporary edge. The serene, sophisticated ambience is enhanced by exceptionally high ceilings and breathtaking 24 m of glass windows. The interior is marked by clean black and white surfaces with integrated shelves and racks juxtaposed with abstract modern furniture against a shiny black epoxy floor.
2007-05-23
first concept store in Switzerland
PRESS Filippa K opens its very first Swiss store in Zurich. The uniquely designed concept store is the first of many, as Filippa K announces plans to step up its growth in Switzerland.
Located in the bursting new neighborhood of Sihlcity, the new store will carry both the men’s and the women’s collection from Filippa K - known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion.
The special architecture of the 100 m2 space also reflects the marquee Filippa K design principles of ”timeless simplicity with contemporary edge”. Designed by AARO Arkitekter, the new concept store plays with subtle juxtapositions of classic black walls and modern white furniture with striking floors of diamond milled Swedish limestone and softly sensual beige carpets.
”This is the first time in Switzerland we get to showcase our entire concept. Fashion, design and architecture brought together in a conceptual ambience that breathes Filippa K to the very last detail.” says Filippa Knutsson, Founder and Creative Director.
Since its foundation in Sweden in 1993, Filippa K has grown rapidly with concept stores in Sweden, Norway, Denmark, the Netherlands, Belgium, Germany and now Switzerland, as well as by 750 selected retailers worldwide, such as Selfridges in Great Britain, Fred Segal in Los Angeles and Beams in Tokyo.
In Switzerland, Filippa K has been available since 2004 at prestige retailers. The opening of the new store is the first of many, as Filippa K plans to seriously increase its presence in Switzerland.
”Opening our first concept store in Switzerland is a key milestone for us. We have great expectations for this market and plan to open more stores in Zürich and other cities in the near future.” says Anders Wiberg, Managing Director.
The new store opens to the public on Kalandarplatz 1 in Sihlcity today, followed by an exclusive opening event tomorrow night for specially selected guests from the Zürich fashion, media, music and art scene.
2007-03-21
