Fresh, clean and crisp are values that are captured in this mid season collection. Linen pullovers and and oxford voile shirts together with light cotton pants have you feeling casually well dressed and smart whether it be for night or day, work week or weekend off.
Mid season news are just arriving in stores, introducing a collection with a feminine, relaxed expression. A muted color palette of washed out army green and nude beige is punctuated by crisp white, dark navy and cherry pink.
PRESS Filippa K continues to expand in Germany with the opening of a major new concept store in Hamburg, its fifth in Germany. As consumer demand keeps growing, Germany has become Filippa K’s most important growth market.
Filippa K launches a 400 m2 concept store in a beautiful three-story Jugendstil building in the heart of Hamburg’s most fashionable shopping district. The store will carry the full range of women’s and men’s fashion, shoes, bags, and accessories from Filippa K – known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion. Since its foundation in Sweden in 1993, Filippa K has grown rapidly with concept stores in Sweden, Norway, Denmark, the Netherlands, Belgium, Germany and Switzerland, as well as by 750 selected retailers worldwide.
Germany has become Filippa K’s most important growth market. In addition to the Hamburg location, Filippa K has opened several concept stores in Munich, Berlin and Düsseldorf. Filippa K is also represented by some 100 selected retailers throughout Germany, such as AVE in Stuttgart, Stierblut in Munich and Kadewe in Berlin and Munich.
”We have received a fantastic response from our German customers, and we are investing heavily in the German market. In the long term, we expect Germany to become our biggest and most important market.” says Jan Carl Adelswärd, CEO.
Housed in a classic Jugendstil building next to a small square, the new Hamburg location is reminiscent of an exclusive little department store with a grand entrance hall and exceptionally high ceilings and windows that create a bright, elegant ambience of style, simplicity and quality.
Designed by Aaro Arkitekter, the unique architecture expresses the essence of the Filippa K design philosophy: a stylish combination of classic elegance, serene minimalism and contemporary urban edge. Mixing the classic with the contemporary, the majestic former auction hall has been carefully updated to a stylishly modern Filippa K concept store. The original whitewashed stone walls and stucco have been juxtaposed with modern ash wood floors, minimal white interiors and edgy details such as concrete, platinum backdrops and silk drapes.
Located on Hohe Bleichen 28, the new store will launch with a large opening event on May 8th for a select group of guests from the Hamburg fashion, media, music and art scene. The next day, the store opens its door to the public.
PRESS Filippa K continues its Swiss expansion with the opening of a second Filippa K concept store in the prestigious area around Schweizergasse in Zurich.
Following the success of the first Filippa K concept store in Zurich’s Sihlcity, Filippa K now launches a unique new concept store on Schweizergasse. The second store will now open located just a block from the legendary shopping avenue Bahnhofstrasse and next door to the classic department store Globus in the heart of Zurich’s most prestigious shopping area. The new concept store will carry a wide selection of men’s and women’s collections as well as the accessories line from Filippa K – known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion.
“This is the perfect location for us so we’re incredibly happy and proud to open our second concept store in Switzerland on such classic ground”, says Jan Carl Adelswärd, CEO.
Designed by longtime Filippa K architects Aaro Arkitekter, the 90 m2 space is characterised by a stylish fusion of simple geometric forms and sensual natural materials, creating a light, serene ambience of style, simplicity and quality. With floors of diamond milled Swedish limestone, black rubber and wool carpet, the space playfully mixes modern elements such as Corian and Plexiglass with the warm presence of classic elmwood veneer.
Switzerland is an increasingly important market for Filippa K and the company plans to further continue its Swiss expansion.
“Switzerland has quickly become an important growth market for us and we want to continue to invest here. The store on Schweizergasse is a natural follow up on our success in Sihlcity”, says Jan Carl Adelswärd, CEO.
The new store opens to the public on Schweizergasse 10 today, followed by an exclusive opening event tonight for a select group of guests from the Zurich fashion, media, music and art scene.
© 2010 Filippa K Legal & Cookies Contact Press Customer Service
The Filippa K philosophy is based on the concepts Style, Simplicity and Quality. We apply these values to every detail of everything we do; the look and feel of our fashion, the design and ambience of our stores, the direction of our shows, the artistic photographs of our ads and the way in which we meet our customers.