Filippa K » Aaro Arkitekter

The Hague

Filippa K — Mon, 29 Sep 2008 07:40:20 +0000

continued expansion in The Netherlands

PRESS Filippa K is please to announce the opening of its fourth concept store in The Netherlands on Plaats 17 in The Hague. Located in the city square the store will be the 41st Filippa K store to open worldwide.

The store is designed by long-time architectural partner Aaro Arkitekter and located in a traditionally Dutch stone house with gable towards the city square. The architectural idea is based around material contrast and modern room interiors. A narrow entrance room completely covered in thin bamboo leads in to a light more complex and abstract world where the Scandinavian simplicity of the brand is fully displayed.

The men’s and women’s departments placed on each side of the store, stretch into the 190 square-meter store where a coffee bar has been placed centrally.

”We are pleased to further deepen our collaboration with our Dutch partners by opening this store in the Hague. We strongly believe in this type of collaboration as a way of expanding and will continue to grow this way” – says Patrik Kihlborg, CEO.

The store will carry a full range of the women’s and men’s collection as well as the shoe, bag and accessory line from Filippa K, a brand known for its coherent design philosophy of style, simplicity and quality.

The store is set to open in September with an exclusive opening event on Saturday, 27th of September 2008.

Hasselt

Filippa K — Tue, 23 Sep 2008 08:17:20 +0000

fourth store opening in Belgium

PRESS Filippa K is pleased to announce the opening of its fourth store in Belgium on Aldestraat 59 in Hasselt. Located in an up-and-coming trendy area of the central city, the store is the 40th Filippa K store to open worldwide.

Designed by long-time partner Aaro Arkitekter, the architectural idea for the 260 square-meter space has been to create an openness to the city and its light, while respecting the building’s inherent qualities and using sustainable natural materials.

Large windows and a corner entrance open up to a light-drenched central room with a six meter ceiling height creating a feeling of serenity.

A peaceful changing area faces a small green courtyard where visitors can sit down and relax or quietly wander around. Concrete floors and materials such as oak, wool and plaster polished walls have been used to create a space that combines stylistic simplicity with a qualitative ambience.

”We are very pleased to open our fourth Belgian store – the market has become of such great importance to us that we are happy to expand further” – says Patrik Kihlborg, CEO.

The store will carry a full range of the women’s and men’s collections as well as the shoe, bag and accessory line from Filippa K – a brand known for its Scandinavian simplicity and coherent design philosophy in fashion as well as architecture and artwork.

The store is set to open in September with an exclusive opening event on Thursday, 18th of September 2008.

Hamburg

Filippa K — Thu, 08 May 2008 10:21:20 +0000

next major concept store

PRESS Filippa K continues to expand in Germany with the opening of a major new concept store in Hamburg, its fifth in Germany. As consumer demand keeps growing, Germany has become Filippa K’s most important growth market.

Filippa K launches a 400 m2 concept store in a beautiful three-story Jugendstil building in the heart of Hamburg’s most fashionable shopping district. The store will carry the full range of women’s and men’s fashion, shoes, bags, and accessories from Filippa K – known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion. Since its foundation in Sweden in 1993, Filippa K has grown rapidly with concept stores in Sweden, Norway, Denmark, the Netherlands, Belgium, Germany and Switzerland, as well as by 750 selected retailers worldwide.

Germany has become Filippa K’s most important growth market. In addition to the Hamburg location, Filippa K has opened several concept stores in Munich, Berlin and Düsseldorf. Filippa K is also represented by some 100 selected retailers throughout Germany, such as AVE in Stuttgart, Stierblut in Munich and Kadewe in Berlin and Munich.

”We have received a fantastic response from our German customers, and we are investing heavily in the German market. In the long term, we expect Germany to become our biggest and most important market.” says Jan Carl Adelswärd, CEO.

Housed in a classic Jugendstil building next to a small square, the new Hamburg location is reminiscent of an exclusive little department store with a grand entrance hall and exceptionally high ceilings and windows that create a bright, elegant ambience of style, simplicity and quality.

Designed by Aaro Arkitekter, the unique architecture expresses the essence of the Filippa K design philosophy: a stylish combination of classic elegance, serene minimalism and contemporary urban edge. Mixing the classic with the contemporary, the majestic former auction hall has been carefully updated to a stylishly modern Filippa K concept store. The original whitewashed stone walls and stucco have been juxtaposed with modern ash wood floors, minimal white interiors and edgy details such as concrete, platinum backdrops and silk drapes.

Located on Hohe Bleichen 28, the new store will launch with a large opening event on May 8th for a select group of guests from the Hamburg fashion, media, music and art scene. The next day, the store opens its door to the public.

Zürich

Filippa K — Thu, 06 Mar 2008 09:18:48 +0000

second concept store in Switzerland

PRESS Filippa K continues its Swiss expansion with the opening of a second Filippa K concept store in the prestigious area around Schweizergasse in Zurich.

Following the success of the first Filippa K concept store in Zurich’s Sihlcity, Filippa K now launches a unique new concept store on Schweizergasse. The second store will now open located just a block from the legendary shopping avenue Bahnhofstrasse and next door to the classic department store Globus in the heart of Zurich’s most prestigious shopping area. The new concept store will carry a wide selection of men’s and women’s collections as well as the accessories line from Filippa K – known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion.

“This is the perfect location for us so we’re incredibly happy and proud to open our second concept store in Switzerland on such classic ground”, says Jan Carl Adelswärd, CEO.

Designed by longtime Filippa K architects Aaro Arkitekter, the 90 m2 space is characterised by a stylish fusion of simple geometric forms and sensual natural materials, creating a light, serene ambience of style, simplicity and quality. With floors of diamond milled Swedish limestone, black rubber and wool carpet, the space playfully mixes modern elements such as Corian and Plexiglass with the warm presence of classic elmwood veneer.

Switzerland is an increasingly important market for Filippa K and the company plans to further continue its Swiss expansion.

“Switzerland has quickly become an important growth market for us and we want to continue to invest here. The store on Schweizergasse is a natural follow up on our success in Sihlcity”, says Jan Carl Adelswärd, CEO.

The new store opens to the public on Schweizergasse 10 today, followed by an exclusive opening event tonight for a select group of guests from the Zurich fashion, media, music and art scene.

Rotterdam

Filippa K — Thu, 15 Nov 2007 09:17:58 +0000

new concept store

PRESS Swedish fashion label Filippa K continues its Dutch expansion by opening a uniquely designed concept store in Rotterdam. The Netherlands has become the company’s largest market outside Scandinavia and more Dutch stores are planned for the future.

Following two successful Filippa K concept stores in Amsterdam, Filippa K continues to expand in the Netherlands with a new concept store on the up and coming van Olden-barneveltstraat street in Rotterdam. This new store will carry a wide selection of men’s, women’s and accessories from Filippa K – known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion.

Designed by longtime Filippa K collaborator Aaro Arkitekter, the 130 m2 store is all about light and space – with clean horizontal lines and playful contrasts between depth and surfaces. There is a sophisticated, minimalist elegance to the space, juxtaposed with decorative de- tails and natural materials to create a peaceful ambience of style, simplicity and quality. The subdued white walls, clean Cyrian surfaces and white Carrera marble floors has been carefully combined with sensual elements like natural sisel hemp and soft grey wool.

The Netherlands has become Filippa K’s largest market outside of Scandinavia and the company plans to further continue its expansion in the Netherlands. In addition to the concept stores in Rotterdam and Amsterdam, the company is already looking at the Hague. Filippa K is also represented by some 76 selected retailers throughout the Netherlands.

“Holland is one of our most important markets outside of Scandinavia and a key priority in terms of growth. The store in Rotterdam is a natural follow up on our success in Amsterdam. The store itself clearly reflects the Filippa K design principles of timeless simplicity with contemporary edge,” says Jan Carl Adelswärd, CEO.

The new store is opened to the public on van Oldenbarneveldstraat 95 and tonight there will be an exclusive opening event for specially selected guests from the Rotterdam fashion, media, music and art scene.

Brussels

Filippa K — Thu, 20 Sep 2007 09:16:35 +0000

third concept store in Belgium

PRESS Filippa K is launching a unique concept store in Brussels, its third store in Belgium. The new store will offer the full range of Filippa K women’s and men’s fashion, shoes and accessories. With more stores planned for the future, Filippa K continues its expansion in Belgium and Europe.

Following two successful Filippa K concept stores in Antwerp, Filippa K now opens a unique new concept store on Rue Antoine Dansaertstraat 40-42, one of Brussels’ most happening streets. The new store will carry the entire product range from Filippa K – known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion. “We’re thrilled to open this new concept store in such a perfect location in Brussels.

“Belgium is one of the most exciting fashion scenes in Europe and one of our fastest growing markets. We see great opportunities for Filippa K in Belgium and will continue to invest here, probably opening yet another two or three stores in the near future.” says Jan Carl Adelswärd, CEO.

Carefully designed by Aaro Arkitekter, the unusual architecture of the 250 m2 store compellingly reflects the marquee Filippa K design principles of ”timeless simplicity with contemporary edge”. There is a playful urban roughness to the space that has been juxtaposed with clean, calm interiors to create a unique atmosphere of style, simplicity and quality.

The store’s unique outline is a 40 meters long sequence of rooms with varying shapes and light designs. From the entrance on the street, the store runs like a river across two backyards all the way to another building across the yard. Inside, there is a tranquil ambience of minimalistic elegance with generous skylights, subdued white walls and natural materials.

The new store will have an exclusive grand opening tonight for some 300 specially selected guests from the Brussels fashion, media, music and art scene.

Düsseldorf

Filippa K — Wed, 23 May 2007 09:14:38 +0000

store opening

PRESS Filippa K steps up the pace of its German expansion by opening a 380 m2 concept store on Breite Straße in Düsseldorf. Germany has become the company’s most important growth market and Düsseldorf is the fourth German store in less than a year, with a planned total of 12 German stores over the next four years.

The 380 m2 Filippa K store on Breite Straße will be the largest in Germany, carrying for the first time the entire range of Filippa K concepts: men’s and women’s fashion collections, shoes, bags, accessories, as well as Filippa K Ease, the special line for comfortly elegant leisure, yoga and recreation.

”This is the first store in Germany to offer our entire range of design and fashion. Düsseldorf is a key fashion city in Germany and I’m excited to see people’s response to what is really the full Filippa K experience.” says Filippa Knutsson, Creative Director.

Germany has become Filippa K’s most important growth market. In addition to Düsseldorf, Filippa K has opened three major concept stores in Munich and Berlin since 2006, with eight more stores planned over the next four years. Filippa K is also represented by some 100 selected retailers throughout Germany, such as Feldenkirchen in Hamburg, Fashion Clinic in Düsseldorf and Stierblut in Munich.

“Long term we see Germany as Filippa K’s largest and most important market – and Düsseldorf is simply a must if you’re serious about making it in Germany. Within four years, we plan to have at least 12 Filippa K stores in Germany and are already looking at Hamburg, Cologne, Bonn and Dortmund”, says Anders Wiberg, Managing Director.

Designed by AARO Arkitekter, the Düsseldorf flagship store not only carries the entire range of Filippa K lines, its very architecture embodies the distinct Filippa K design style of combining minimal urban elegance with contemporary edge. The serene, sophisticated ambience is enhanced by exceptionally high ceilings and breathtaking 24 m of glass windows. The interior is marked by clean black and white surfaces with integrated shelves and racks juxtaposed with abstract modern furniture against a shiny black epoxy floor.

Zürich

Filippa K — Wed, 21 Mar 2007 09:14:07 +0000

first concept store in Switzerland

PRESS Filippa K opens its very first Swiss store in Zurich. The uniquely designed concept store is the first of many, as Filippa K announces plans to step up its growth in Switzerland.

Located in the bursting new neighborhood of Sihlcity, the new store will carry both the men’s and the women’s collection from Filippa K – known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion.

The special architecture of the 100 m2 space also reflects the marquee Filippa K design principles of ”timeless simplicity with contemporary edge”. Designed by AARO Arkitekter, the new concept store plays with subtle juxtapositions of classic black walls and modern white furniture with striking floors of diamond milled Swedish limestone and softly sensual beige carpets.

”This is the first time in Switzerland we get to showcase our entire concept. Fashion, design and architecture brought together in a conceptual ambience that breathes Filippa K to the very last detail.” says Filippa Knutsson, Founder and Creative Director.

Since its foundation in Sweden in 1993, Filippa K has grown rapidly with concept stores in Sweden, Norway, Denmark, the Netherlands, Belgium, Germany and now Switzerland, as well as by 750 selected retailers worldwide, such as Selfridges in Great Britain, Fred Segal in Los Angeles and Beams in Tokyo.

In Switzerland, Filippa K has been available since 2004 at prestige retailers. The opening of the new store is the first of many, as Filippa K plans to seriously increase its presence in Switzerland.

”Opening our first concept store in Switzerland is a key milestone for us. We have great expectations for this market and plan to open more stores in Zürich and other cities in the near future.” says Anders Wiberg, Managing Director.

The new store opens to the public on Kalandarplatz 1 in Sihlcity today, followed by an exclusive opening event tomorrow night for specially selected guests from the Zürich fashion, media, music and art scene.

Grev Ture

Filippa K — Thu, 15 Mar 2007 09:10:52 +0000

new flagship store in Stockholm

PRESS Filippa K introduces an entirely new store concept in Stockholm – in the very same location of its first store 10 years ago. This the most ambitious Filippa K store concept to date and will set the trend for its other stores across Europe.

The new store concept is a carefully staged full fashion experience, with various themes, rooms, products and compelling special details. Designed by AARO Arktiekter, the 400 m2 space plays with contrasting floor designs, materials and lighting to create a unique and transforming ambience that is at once intensely expressive and peacefully inspiring.

Among the many flexible design solutions are glowing tables and colour-shifting light walls, as well as specially designed concept rooms for basics, fashion and festive clothes, as well as shoes and accessories. Each theme room has its own marquee style, such as gold mosaic in the women’s party attire room and sensual woods in the special room for shoes, bags and accessories, giving it a slightly softer ambience in contrast to the classically sober black and white Corian and plexiglass of the men’s department.

In addition to the entire Filippa K collection of clothes, shoes and assecories, the store will also offer a specially selected range of inspirational books, interior design items, watches, gadgets and other handpicked products that fit the various themes. The espresso machine and the DJ turntables are other defining details that add another dimension to a shopping experience far beyond the ordinary.

”This is a truly new kind of store. A unique customer experience that breathes Filippa K to the very last detail. We start out in Stockholm, but this sets the ambition also for our international stores.” says Anders Wiberg, Managing Director.

Tonight’s spectacular opening party comes exactly 10 years after Filippa K opened its first store in the very same location on trendy Grev Turegatan in Stockholm.

”Filippa K has travelled the world, but our heart and soul remain in Sweden. It’s a true joy to introduce our newest and most sophisticated store concept right here where it all began.” says Filippa Knutsson, Creative Director.