Zürich

second concept store in Switzerland

PRESS Filippa K continues its Swiss expansion with the opening of a second Filippa K concept store in the prestigious area around Schweizergasse in Zurich.

Following the success of the first Filippa K concept store in Zurich’s Sihlcity, Filippa K now launches a unique new concept store on Schweizergasse. The second store will now open located just a block from the legendary shopping avenue Bahnhofstrasse and next door to the classic department store Globus in the heart of Zurich’s most prestigious shopping area. The new concept store will carry a wide selection of men’s and women’s collections as well as the accessories line from Filippa K - known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion.

“This is the perfect location for us so we’re incredibly happy and proud to open our second concept store in Switzerland on such classic ground”, says Jan Carl Adelswärd, CEO.

Designed by longtime Filippa K architects Aaro Arkitekter, the 90 m2 space is characterised by a stylish fusion of simple geometric forms and sensual natural materials, creating a light, serene ambience of style, simplicity and quality. With floors of diamond milled Swedish limestone, black rubber and wool carpet, the space playfully mixes modern elements such as Corian and Plexiglass with the warm presence of classic elmwood veneer.

Switzerland is an increasingly important market for Filippa K and the company plans to further continue its Swiss expansion.

“Switzerland has quickly become an important growth market for us and we want to continue to invest here. The store on Schweizergasse is a natural follow up on our success in Sihlcity”, says Jan Carl Adelswärd, CEO.

The new store opens to the public on Schweizergasse 10 today, followed by an exclusive opening event tonight for a select group of guests from the Zurich fashion, media, music and art scene.