The world of Filippa K
The Filippa K store is a carefully planned environment for fashion and customers to meet in an atmosphere that breathes style, simplicity and quality in every detail. Sharing consistent design principles, the architecture and interior of each store is specifically developed for each particular location. The timeless and sophisticated aspects of Filippa K are represented by straight lines, clean surfaces and simple colours. The urban edge is found in various industrial elements, such as concrete floors or an exposed structure. A contemporary art gallery rather than fancy boutique. In addition to our own stores, retailers are carefully selected for their quality and ability to represent our brand. They include both large department stores, such as Selfridges in the UK and Barney´s in New York, and hand-picked specialty shops, such as Fred Segal in Los Angeles, KaDeWe in Berlin and Ludwig Beck in Munich.
continued progress for the environmental work
PRESS On 1st July 2008, Filippa K will be opening a Second Hand store at Hornsgatan 77 in Stockholm. The store is part of a wider programme of environmental work and will be run on a not-for-profit basis by the company.
”We are incredibly proud to be able to work with sustainability in this way. The fact that the superb quality and design of our products enable us to operate a second hand concept is very much in line with the things for which Filippa K stands,” says Filippa Knutsson, Creative Director.
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2008-06-24
next major concept store
PRESS Filippa K continues to expand in Germany with the opening of a major new concept store in Hamburg, its fifth in Germany. As consumer demand keeps growing, Germany has become Filippa K’s most important growth market.
Filippa K launches a 400 m2 concept store in a beautiful three-story Jugendstil building in the heart of Hamburg’s most fashionable shopping district. The store will carry the full range of women’s and men’s fashion, shoes, bags, and accessories from Filippa K - known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion. Since its foundation in Sweden in 1993, Filippa K has grown rapidly with concept stores in Sweden, Norway, Denmark, the Netherlands, Belgium, Germany and Switzerland, as well as by 750 selected retailers worldwide.
Germany has become Filippa K’s most important growth market. In addition to the Hamburg location, Filippa K has opened several concept stores in Munich, Berlin and Düsseldorf. Filippa K is also represented by some 100 selected retailers throughout Germany, such as AVE in Stuttgart, Stierblut in Munich and Kadewe in Berlin and Munich.
”We have received a fantastic response from our German customers, and we are investing heavily in the German market. In the long term, we expect Germany to become our biggest and most important market.” says Jan Carl Adelswärd, CEO.
Housed in a classic Jugendstil building next to a small square, the new Hamburg location is reminiscent of an exclusive little department store with a grand entrance hall and exceptionally high ceilings and windows that create a bright, elegant ambience of style, simplicity and quality.
Designed by Aaro Arkitekter, the unique architecture expresses the essence of the Filippa K design philosophy: a stylish combination of classic elegance, serene minimalism and contemporary urban edge. Mixing the classic with the contemporary, the majestic former auction hall has been carefully updated to a stylishly modern Filippa K concept store. The original whitewashed stone walls and stucco have been juxtaposed with modern ash wood floors, minimal white interiors and edgy details such as concrete, platinum backdrops and silk drapes.
Located on Hohe Bleichen 28, the new store will launch with a large opening event on May 8th for a select group of guests from the Hamburg fashion, media, music and art scene. The next day, the store opens its door to the public.
2008-05-08
second concept store in Switzerland
PRESS Filippa K continues its Swiss expansion with the opening of a second Filippa K concept store in the prestigious area around Schweizergasse in Zurich.
Following the success of the first Filippa K concept store in Zurich’s Sihlcity, Filippa K now launches a unique new concept store on Schweizergasse. The second store will now open located just a block from the legendary shopping avenue Bahnhofstrasse and next door to the classic department store Globus in the heart of Zurich’s most prestigious shopping area. The new concept store will carry a wide selection of men’s and women’s collections as well as the accessories line from Filippa K - known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion.
“This is the perfect location for us so we’re incredibly happy and proud to open our second concept store in Switzerland on such classic ground”, says Jan Carl Adelswärd, CEO.
Designed by longtime Filippa K architects Aaro Arkitekter, the 90 m2 space is characterised by a stylish fusion of simple geometric forms and sensual natural materials, creating a light, serene ambience of style, simplicity and quality. With floors of diamond milled Swedish limestone, black rubber and wool carpet, the space playfully mixes modern elements such as Corian and Plexiglass with the warm presence of classic elmwood veneer.
Switzerland is an increasingly important market for Filippa K and the company plans to further continue its Swiss expansion.
“Switzerland has quickly become an important growth market for us and we want to continue to invest here. The store on Schweizergasse is a natural follow up on our success in Sihlcity”, says Jan Carl Adelswärd, CEO.
The new store opens to the public on Schweizergasse 10 today, followed by an exclusive opening event tonight for a select group of guests from the Zurich fashion, media, music and art scene.
2008-03-06
new concept store
PRESS Swedish fashion label Filippa K continues its Dutch expansion by opening a uniquely designed concept store in Rotterdam. The Netherlands has become the company’s largest market outside Scandinavia and more Dutch stores are planned for the future.
Following two successful Filippa K concept stores in Amsterdam, Filippa K continues to expand in the Netherlands with a new concept store on the up and coming van Olden-barneveltstraat street in Rotterdam. This new store will carry a wide selection of men’s, women’s and accessories from Filippa K - known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion.
Designed by longtime Filippa K collaborator Aaro Arkitekter, the 130 m2 store is all about light and space - with clean horizontal lines and playful contrasts between depth and surfaces. There is a sophisticated, minimalist elegance to the space, juxtaposed with decorative de- tails and natural materials to create a peaceful ambience of style, simplicity and quality. The subdued white walls, clean Cyrian surfaces and white Carrera marble floors has been carefully combined with sensual elements like natural sisel hemp and soft grey wool.
The Netherlands has become Filippa K’s largest market outside of Scandinavia and the company plans to further continue its expansion in the Netherlands. In addition to the concept stores in Rotterdam and Amsterdam, the company is already looking at the Hague. Filippa K is also represented by some 76 selected retailers throughout the Netherlands.
“Holland is one of our most important markets outside of Scandinavia and a key priority in terms of growth. The store in Rotterdam is a natural follow up on our success in Amsterdam. The store itself clearly reflects the Filippa K design principles of timeless simplicity with contemporary edge,” says Jan Carl Adelswärd, CEO.
The new store is opened to the public on van Oldenbarneveldstraat 95 and tonight there will be an exclusive opening event for specially selected guests from the Rotterdam fashion, media, music and art scene.
2007-11-15
third concept store in Belgium
PRESS Filippa K is launching a unique concept store in Brussels, its third store in Belgium. The new store will offer the full range of Filippa K women’s and men’s fashion, shoes and accessories. With more stores planned for the future, Filippa K continues its expansion in Belgium and Europe.
Following two successful Filippa K concept stores in Antwerp, Filippa K now opens a unique new concept store on Rue Antoine Dansaertstraat 40-42, one of Brussels’ most happening streets. The new store will carry the entire product range from Filippa K - known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion. “We’re thrilled to open this new concept store in such a perfect location in Brussels.
“Belgium is one of the most exciting fashion scenes in Europe and one of our fastest growing markets. We see great opportunities for Filippa K in Belgium and will continue to invest here, probably opening yet another two or three stores in the near future.” says Jan Carl Adelswärd, CEO.
Carefully designed by Aaro Arkitekter, the unusual architecture of the 250 m2 store compellingly reflects the marquee Filippa K design principles of ”timeless simplicity with contemporary edge”. There is a playful urban roughness to the space that has been juxtaposed with clean, calm interiors to create a unique atmosphere of style, simplicity and quality.
The store’s unique outline is a 40 meters long sequence of rooms with varying shapes and light designs. From the entrance on the street, the store runs like a river across two backyards all the way to another building across the yard. Inside, there is a tranquil ambience of minimalistic elegance with generous skylights, subdued white walls and natural materials.
The new store will have an exclusive grand opening tonight for some 300 specially selected guests from the Brussels fashion, media, music and art scene.
2007-09-20
