Interview

second hand store

Moa Dahlin, Filippa K Second Hand

On a busy street in the middle of Stockholm Filippa K opened a unique second hand store last year. There, in the light and airy turn-of-the-century space everyday customers can find Filippa K from past seasons and even sell their own old FIlippa K clothes if they choose to. Here’s a short conversation we had with Ms Moa Dahlin, store manager.

Name:
Moa Dahlin

Occupation:
Store manager at the Filippa K Second hand store

What does the coming year hold for you?
I’m gonna try and make the Filippa K Second hand store as good as it can possibly be.

Who are your style icons?
I don’t really have any. I actually think my boss dresses very nice.

How is your relationship to Filippa K?
I wore it a lot when I was younger but then I had a period when I used to only wear second hand from the 60’s and 70´s. But now Filippa K’s back in my life again and I love it!

Now you and Filippa K have a secondhand store, what was your vision when you initially starting thinking about opening the store?
I think it’s a great initiative from Filippa K to open this store, it’s a good way of making the most of the products you make and I wouldn’t be surprised if other brands will follow in our footsteps.

How does it work when you want to submit clothes to the store?
You bring your clothes to the store, we pick out the stuff we think we can sell and then we give you a price that you’ll get if we do. We keep the clothes for a month, so they have to be in season when you hand them in.

Are there any particular items you remember from earlier days, that you would like to have in the store?
I especially like Filippa K’s coats and jackets, since they’re so timeless. I don’t think I’ve ever turned one down.

Do you think fashion can make a difference in the environment discussion?
I think that people are becoming more aware of where clothes come from and that second hand-shopping is a good way to use what we already have instead of constantly making more.

Filippa K Secondhand
Hornsgatan 77, Stockholm
+46 8 668 15 30