Press

Fashion Show

at the Royal Swedish Opera

PRESS Filippa K showed its upcoming fall/winter 2008 collection yesterday in the magnificent Golden Foyer at the Royal Swedish Opera in Stockholm - a contrast-rich setting for the new collection’s stylish blend of classic elegance and urban 70’s punk. The fashion show also marked the starting point for a partnership between Filippa K and the Royal Swedish Opera.

The new collection’s playful combination of urban youth and timeless elegance was reflected in the contrast between a modern fashion show and the legendary Golden Foyer of the Royal Swedish Opera. 20 models, styled by Robert Rydberg, showcased the new collection to a select group of guests and members of the international fashion press.

“This is a very exciting collection for us, influenced by early seventies England and full of funky contrasts between early punk and classic English refinement, with a dash of humor and sense of not taking yourself too seriously. Imagine a stylish young Lord or Lady in the early seventies who’s gone totally punk.” said Rasmus Wingårdh, Creative Manager.

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Fall/Winter 2008

unveiled at the Royal Swedish Opera’s Golden Foyer

PRESS Fashion label Filippa K yesterday showed its upcoming fall/winter 2008 collection in the magnificent Golden Foyer at the Royal Swedish Opera in Stockholm - a contrast-rich setting for the new collection’s stylish blend of classic elegance and urban 70’s punk. The fashion show also marked the starting point for a partnership between Filippa K and the Royal Swedish Opera.

The new collection’s playful combination of urban youth and timeless elegance was reflected in the contrast between a modern fashion show and the legendary Golden Foyer of the Royal Swedish Opera. 20 models, styled by Robert Rydberg, showcased the new collection to a select group of guests and members of the international fashion press.

“This is a very exciting collection for us, influenced by early seventies England and full of funky contrasts between early punk and classic English refinement, with a dash of humor and sense of not taking yourself too seriously. Imagine a stylish young Lord or Lady in the early seventies who’s gone totally punk.” said Rasmus Wingårdh, Creative Manager.

Inspired by Velvet Underground’s singer Nico, the Filippa K Woman collection is a style conscious fusion of masculine and feminine elements, letting rebellious punk meet girlish sensuality in the clean, simple design language we associate with Filippa K Woman.

The theme for the Filippa K Man collection is rough elegance. Mixing the classic English with the early days of punk, in its subtler “The Clash” variation with slim fits and playful mix of patterns, rather than hardcore safety pins and shiny studs. All brought together by the marquee sense of Filippa K simplicity.

The use of the Golden Foyer as the location for the fashion show also launched a long-term partnership with Filippa K as the Official Partner to the Royal Swedish Opera during 2008.

“The partnership between Filippa K and the Opera clearly symbolises what Filippa K stands for – the exciting meeting between the modern and the timeless. The Golden Foyer was the perfect place to show this new collection, which is an exciting re-interpretation of our core values style, simplicity and quality.” said Jan Carl Adelswärd, CEO.

Rotterdam

new concept store

PRESS Swedish fashion label Filippa K continues its Dutch expansion by opening a uniquely designed concept store in Rotterdam. The Netherlands has become the company’s largest market outside Scandinavia and more Dutch stores are planned for the future.

Following two successful Filippa K concept stores in Amsterdam, Filippa K continues to expand in the Netherlands with a new concept store on the up and coming van Olden-barneveltstraat street in Rotterdam. This new store will carry a wide selection of men’s, women’s and accessories from Filippa K - known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion.

Designed by longtime Filippa K collaborator Aaro Arkitekter, the 130 m2 store is all about light and space - with clean horizontal lines and playful contrasts between depth and surfaces. There is a sophisticated, minimalist elegance to the space, juxtaposed with decorative de- tails and natural materials to create a peaceful ambience of style, simplicity and quality. The subdued white walls, clean Cyrian surfaces and white Carrera marble floors has been carefully combined with sensual elements like natural sisel hemp and soft grey wool.

The Netherlands has become Filippa K’s largest market outside of Scandinavia and the company plans to further continue its expansion in the Netherlands. In addition to the concept stores in Rotterdam and Amsterdam, the company is already looking at the Hague. Filippa K is also represented by some 76 selected retailers throughout the Netherlands.

“Holland is one of our most important markets outside of Scandinavia and a key priority in terms of growth. The store in Rotterdam is a natural follow up on our success in Amsterdam. The store itself clearly reflects the Filippa K design principles of timeless simplicity with contemporary edge,” says Jan Carl Adelswärd, CEO.

The new store is opened to the public on van Oldenbarneveldstraat 95 and tonight there will be an exclusive opening event for specially selected guests from the Rotterdam fashion, media, music and art scene.

Brussels

third concept store in Belgium

PRESS Filippa K is launching a unique concept store in Brussels, its third store in Belgium. The new store will offer the full range of Filippa K women’s and men’s fashion, shoes and accessories. With more stores planned for the future, Filippa K continues its expansion in Belgium and Europe.

Following two successful Filippa K concept stores in Antwerp, Filippa K now opens a unique new concept store on Rue Antoine Dansaertstraat 40-42, one of Brussels’ most happening streets. The new store will carry the entire product range from Filippa K - known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion. “We’re thrilled to open this new concept store in such a perfect location in Brussels.

“Belgium is one of the most exciting fashion scenes in Europe and one of our fastest growing markets. We see great opportunities for Filippa K in Belgium and will continue to invest here, probably opening yet another two or three stores in the near future.” says Jan Carl Adelswärd, CEO.

Carefully designed by Aaro Arkitekter, the unusual architecture of the 250 m2 store compellingly reflects the marquee Filippa K design principles of ”timeless simplicity with contemporary edge”. There is a playful urban roughness to the space that has been juxtaposed with clean, calm interiors to create a unique atmosphere of style, simplicity and quality.

The store’s unique outline is a 40 meters long sequence of rooms with varying shapes and light designs. From the entrance on the street, the store runs like a river across two backyards all the way to another building across the yard. Inside, there is a tranquil ambience of minimalistic elegance with generous skylights, subdued white walls and natural materials.

The new store will have an exclusive grand opening tonight for some 300 specially selected guests from the Brussels fashion, media, music and art scene.

Spring/Summer 2008

presented at unique water reservoir

PRESS Last night, Filippa K presented its spring/summer 2008 show under the massive columns of the monumental Ugglevik Reservoir in Stockholm. This unique neoclassical concrete structure offered an effective setting for a playfully colourful new collection rich in contrast, inspired by the American Fifties, contemporary action sports and artist Mark Rothko.

The show’s magnificent location is one of Stockholm’s best kept secrets: Paul Hedkvist’s gigantic neoclassical water reservoir high up on a forested hill in the Royal Djurgården park – a monumental Parthenon-inspired concrete structure from 1935, which enormous water tank stands 20 meters above ground on 64 massive concrete columns.

Bordered by a 94 meters long u-shaped catwalk, the audience was sitting under the reservoir on an elevated platform in the middle of the enormous 2600 m2 outdoor room. Against a 230 m2 white fabric backdrop, 30 Robert Rydberg-styled models showcased the collection to over 500 exclusive guests, including several key members of the international fashion press, who had flown to Stockholm for the occasion.

“This collection is a lot about contrasts. Sporty, military elements meet the airy, the classical, the elegant. So what better setting for this show than something as full of contrasts as a giant neoclassical concrete reservoir in the middle of Stockholm?” says Filippa Knutsson, Creative Director.

The upcoming Filippa K Woman collection is full of playful contrasts between sporty functionalism and classical elegance in both materials and cuts, with details from the world of sports parachuting as well as bold colour effects inspired by the paintings of Mark Rothko.

The Filippa K Man collection is casually masculine with strong influences from the rockabilly, biker and army aesthetics of the American fifties.