Press

appointed new CEO

PRESS The Board of Directors of Filippa K has appointed Jon Abrahamsson as the CEO of Filippa K, effective as of 1st December 2008. Jon succeeds Patrik Kihlborg, who has held the position of Interim CEO for a while.

Jon Abrahamsson is 35 years old and has extensive experience of sales, logistics and management in the retail sector. For the past 10 years, Jon has worked for IKEA, most recently in the role of Vice President of IKEA China, where he was responsible for a turnover of ca. SEK 6 billion and 1,500 employees.

“After a comprehensive recruitment process, the Board is delighted to be able to appoint Jon Abrahamsson to the position of CEO. Jon is a creative and down-to-earth person whose career provides ample proof of his strong leadership skills and mercantile expertise. We have every confidence in his ability to further Filippa K’s development and to promote the company’s expansion and profitability in the long term,” says Anders Slettengren, Chairman of Filippa K.

“I’m delighted by Jon’s appointment and look forward to continuing to develop Filippa K together. His experience is an excellent complement to the company’s in-house expertise and is what is needed for us to take the next step forward in our development,” says Filippa Knutsson, Creative Director of Filippa K.

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continued expansion in The Netherlands

PRESS Filippa K is please to announce the opening of its fourth concept store in The Netherlands on Plaats 17 in The Hague. Located in the city square the store will be the 41st Filippa K store to open worldwide.

The store is designed by long-time architectural partner Aaro Arkitekter and located in a traditionally Dutch stone house with gable towards the city square. The architectural idea is based around material contrast and modern room interiors. A narrow entrance room completely covered in thin bamboo leads in to a light more complex and abstract world where the Scandinavian simplicity of the brand is fully displayed.

The men’s and women’s departments placed on each side of the store, stretch into the 190 square-meter store where a coffee bar has been placed centrally.

”We are pleased to further deepen our collaboration with our Dutch partners by opening this store in the Hague. We strongly believe in this type of collaboration as a way of expanding and will continue to grow this way” – says Patrik Kihlborg, CEO.

The store will carry a full range of the women’s and men’s collection as well as the shoe, bag and accessory line from Filippa K, a brand known for its coherent design philosophy of style, simplicity and quality.

The store is set to open in September with an exclusive opening event on Saturday, 27th of September 2008.

fourth store opening in Belgium

PRESS Filippa K is pleased to announce the opening of its fourth store in Belgium on Aldestraat 59 in Hasselt. Located in an up-and-coming trendy area of the central city, the store is the 40th Filippa K store to open worldwide.

Designed by long-time partner Aaro Arkitekter, the architectural idea for the 260 square-meter space has been to create an openness to the city and its light, while respecting the building’s inherent qualities and using sustainable natural materials.

Large windows and a corner entrance open up to a light-drenched central room with a six meter ceiling height creating a feeling of serenity.

A peaceful changing area faces a small green courtyard where visitors can sit down and relax or quietly wander around. Concrete floors and materials such as oak, wool and plaster polished walls have been used to create a space that combines stylistic simplicity with a qualitative ambience.

”We are very pleased to open our fourth Belgian store – the market has become of such great importance to us that we are happy to expand further” – says Patrik Kihlborg, CEO.

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our brave new world

Filippa K.com has changed costume and will from now on be a forum for inspiration, information and interpretation.

Filippa K.com is based on the belief that the customer, the audience and the artist all appreciate one and another and want to be a part of the same world; what we are aspiring for derives from the thought that you want to be closer to us in the same way as we want to be closer to you.

So that is exactly what we have done, we have opened up and we will be sharing our experiences as we go along. As inspiration is most often not a one way street, interaction has become a vital part of this new forum – thus, the site is created with a communications forum in mind. Remember, this is as much for us as it is for you.

Welcome to Filippa K.com, we hope you will be as excited as we are.

continued progress for the environmental work

PRESS On 1st July 2008, Filippa K will be opening a Second Hand store at Hornsgatan 77 in Stockholm. The store is part of a wider programme of environmental work and will be run on a not-for-profit basis by the company.

”We are incredibly proud to be able to work with sustainability in this way. The fact that the superb quality and design of our products enable us to operate a second hand concept is very much in line with the things for which Filippa K stands,” says Filippa Knutsson, Creative Director.

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