Spring/Summer 2008

presented at unique water reservoir

PRESS Last night, Filippa K presented its spring/summer 2008 show under the massive columns of the monumental Ugglevik Reservoir in Stockholm. This unique neoclassical concrete structure offered an effective setting for a playfully colourful new collection rich in contrast, inspired by the American Fifties, contemporary action sports and artist Mark Rothko.

The show’s magnificent location is one of Stockholm’s best kept secrets: Paul Hedkvist’s gigantic neoclassical water reservoir high up on a forested hill in the Royal Djurgården park – a monumental Parthenon-inspired concrete structure from 1935, which enormous water tank stands 20 meters above ground on 64 massive concrete columns.

Bordered by a 94 meters long u-shaped catwalk, the audience was sitting under the reservoir on an elevated platform in the middle of the enormous 2600 m2 outdoor room. Against a 230 m2 white fabric backdrop, 30 Robert Rydberg-styled models showcased the collection to over 500 exclusive guests, including several key members of the international fashion press, who had flown to Stockholm for the occasion.

“This collection is a lot about contrasts. Sporty, military elements meet the airy, the classical, the elegant. So what better setting for this show than something as full of contrasts as a giant neoclassical concrete reservoir in the middle of Stockholm?” says Filippa Knutsson, Creative Director.

The upcoming Filippa K Woman collection is full of playful contrasts between sporty functionalism and classical elegance in both materials and cuts, with details from the world of sports parachuting as well as bold colour effects inspired by the paintings of Mark Rothko.

The Filippa K Man collection is casually masculine with strong influences from the rockabilly, biker and army aesthetics of the American fifties.