Düsseldorf

store opening

PRESS Filippa K steps up the pace of its German expansion by opening a 380 m2 concept store on Breite Straße in Düsseldorf. Germany has become the company’s most important growth market and Düsseldorf is the fourth German store in less than a year, with a planned total of 12 German stores over the next four years.

The 380 m2 Filippa K store on Breite Straße will be the largest in Germany, carrying for the first time the entire range of Filippa K concepts: men’s and women’s fashion collections, shoes, bags, accessories, as well as Filippa K Ease, the special line for comfortly elegant leisure, yoga and recreation.

”This is the first store in Germany to offer our entire range of design and fashion. Düsseldorf is a key fashion city in Germany and I’m excited to see people’s response to what is really the full Filippa K experience.” says Filippa Knutsson, Creative Director.

Germany has become Filippa K’s most important growth market. In addition to Düsseldorf, Filippa K has opened three major concept stores in Munich and Berlin since 2006, with eight more stores planned over the next four years. Filippa K is also represented by some 100 selected retailers throughout Germany, such as Feldenkirchen in Hamburg, Fashion Clinic in Düsseldorf and Stierblut in Munich.

“Long term we see Germany as Filippa K’s largest and most important market – and Düsseldorf is simply a must if you’re serious about making it in Germany. Within four years, we plan to have at least 12 Filippa K stores in Germany and are already looking at Hamburg, Cologne, Bonn and Dortmund”, says Anders Wiberg, Managing Director.

Designed by AARO Arkitekter, the Düsseldorf flagship store not only carries the entire range of Filippa K lines, its very architecture embodies the distinct Filippa K design style of combining minimal urban elegance with contemporary edge. The serene, sophisticated ambience is enhanced by exceptionally high ceilings and breathtaking 24 m of glass windows. The interior is marked by clean black and white surfaces with integrated shelves and racks juxtaposed with abstract modern furniture against a shiny black epoxy floor.