Backstage
Fashion Show – Fall Winter 2010

Backstage at ‘Fotografiska museum’ in Stockholm

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Filippa K Fall Winter 2010 at ‘Fotografiska museum’ in Stockholm
Filippa K has created a modern and sophisticated collection with a powerful edge that celebrates a strong independant woman. Filippa K is all about timeless classic styles and basics, and wardrobe staples feel more relevant than ever.
The new collection represents Filippa K in its casually relaxed approach to men’s dressing – to play around and to mix and match the different pieces for an individual look. There is a balance of classic tailoring and modern styling, where the garments have a softer and more drapey yet elegant cut. New basics feel more important than ever, ranging from the perfectly cut chino and the modern fit polo shirt to the sporty nylon jacket and the timeless car coat.
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The Filippa K philosophy is based on the concepts Style, Simplicity and Quality. We apply these values to every detail of everything we do; the look and feel of our fashion, the design and ambience of our stores, the direction of our shows, the artistic photographs of our ads and the way in which we meet our customers.