Zürich

first concept store in Switzerland

PRESS Filippa K opens its very first Swiss store in Zurich. The uniquely designed concept store is the first of many, as Filippa K announces plans to step up its growth in Switzerland.

Located in the bursting new neighborhood of Sihlcity, the new store will carry both the men’s and the women’s collection from Filippa K - known for a distinct Scandinavian design style that combines minimal urban elegance with high fashion.

The special architecture of the 100 m2 space also reflects the marquee Filippa K design principles of ”timeless simplicity with contemporary edge”. Designed by AARO Arkitekter, the new concept store plays with subtle juxtapositions of classic black walls and modern white furniture with striking floors of diamond milled Swedish limestone and softly sensual beige carpets.

”This is the first time in Switzerland we get to showcase our entire concept. Fashion, design and architecture brought together in a conceptual ambience that breathes Filippa K to the very last detail.” says Filippa Knutsson, Founder and Creative Director.

Since its foundation in Sweden in 1993, Filippa K has grown rapidly with concept stores in Sweden, Norway, Denmark, the Netherlands, Belgium, Germany and now Switzerland, as well as by 750 selected retailers worldwide, such as Selfridges in Great Britain, Fred Segal in Los Angeles and Beams in Tokyo.

In Switzerland, Filippa K has been available since 2004 at prestige retailers. The opening of the new store is the first of many, as Filippa K plans to seriously increase its presence in Switzerland.

”Opening our first concept store in Switzerland is a key milestone for us. We have great expectations for this market and plan to open more stores in Zürich and other cities in the near future.” says Anders Wiberg, Managing Director.

The new store opens to the public on Kalandarplatz 1 in Sihlcity today, followed by an exclusive opening event tomorrow night for specially selected guests from the Zürich fashion, media, music and art scene.