A lot of my friends will nod in agreement when I say I have an insatiable appetite for shopping! But I would like to make a small point; I do not participate in meaningless consumption, where one buys stuff without knowing what for and especially crappy rubbish stuff that falls apart shortly after purchase.
I just can’t enjoy a day of shopping if I have a bag weighing down my shoulder and causing my neck muscles to strain – anybody recognise the feeling?
I have discovered that I love the feeling of having both my arms free and the weight squarely on my back, so I need a rucksack! Finding a rucksack is no easy job, when in Paris last time I bought another one of the only one I’ve ever managed to like, or find for that matter, a small nylon rucksack from Hervé Chapelier, they’ve been making them for over 15 years.
I find myself inspired by black and white interiors at the moment. I have just finished renovating and decorating my new apartment in Stockholm and black and white has been a sort of running theme. In London I kept picking up on the black and white.
Today we are launching a capsule collection of six dresses. Each one unique, numbered and an exclusive example of local craftsmanship. The Dresses are produced by hand, most of them in Stockholm which is where our origin is, in a limited number of 60.
Fresh, clean and crisp are values that are captured in this mid season collection. Linen pullovers and and oxford voile shirts together with light cotton pants have you feeling casually well dressed and smart whether it be for night or day, work week or weekend off.
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The Filippa K philosophy is based on the concepts Style, Simplicity and Quality. We apply these values to every detail of everything we do; the look and feel of our fashion, the design and ambience of our stores, the direction of our shows, the artistic photographs of our ads and the way in which we meet our customers.