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History and Milestones

I stand by what I do. It feels honest and genuine - Filippa Knutsson  | Photographer: Per Ranung

Filippa Knutsson is one of the two founders of Filippa K. Having been educated in London, Filippa Knutsson returned to her native Stockholm in the mid-80’s to work for the successful family-owned fashion company Gul& Blå, initially as a buyer and later as a product manager. After six years Filippa decided to start her own business designing clothes that she felt were simply missing in the marketplace – uncomplicated yet modern clothes to suit every occasion.

In 1993, Filippa Knutsson together with Patrik Kihlborg founded Filippa K. Designer Karin Segerblom who previously worked as a designer at Gul&Blå, also joined the company at an early stage. In its first year of trading, the three ran the design and business from home. Their entrepreneurial spirit together with a unique early design ambition, allowed the brand to grow very quickly.

1994 marked the launch of Filippa K in Norway and Denmark. Filippa K’s iconic product, the stretch jeans, soon became a renowned success. By the time the first store opened in Stockholm in 1997, the range of products had expanded, as had demand on the market. The following year the company’s first menswear range was launched, while international sales took off. Over the next few years, several more stores opened both in Sweden and abroad, while the design concept was further refined.

Now almost 20 years on, the range of garments has both broadened and deepened considerably, while the basic garments still form the heart of the collections. The brand philosophy of style, simplicity and quality remains the same.


1993 Filippa K is founded by Filippa Knutsson and Patrik Kihlborg.

1994 – 1995 Following success in Sweden, Filippa K’s garments are launched in Denmark and Norway.

1997 The first Filippa K store opens in Stockholm.

1998 Filippa K’s first menswear collection is launched.

2000 Filippa K begins expansion in Europe. The company is launched in the Netherlands and Belgium.

2001 Filippa K’s first flagship store opens on Amsterdam’s prestigious shopping street PC Hooftstrat.

2003 Filippa K extends product range to include shoes and accessories.

2006 The expansion continues in Europe. Several Filippa K stores are established in cities such as Antwerp, Munich, Berlin, Dusseldorf and Oslo.

2010 Expansion steps up a gear as new stores and retailers are established on the existing markets of Sweden, Norway, Finland, the Netherlands and Belgium.

2011 Filippa K’s turnover reaches 58 million Euro and the number of brand stores are 45. The company is stronger than ever.